When it comes to web design, you might be wondering, "Why choose Parramatta Web Design?" Best Parramatta Website Design NSW. Parramatta website design for financial advisors Well, let me tell you, there are several compelling reasons to consider this option. First off, Parramatta is not just any suburban area; its a thriving hub of innovation and creativity. You might not realize it, but the local talent here is quite impressive!
For one, the designers in Parramatta understand the unique needs of businesses in the area. They know the local market and can create websites that resonate with the community. Plus, they're not just about flashy designs that look good; they focus on functionality too. A website that doesn't work well (no matter how pretty it looks) isn't gonna help you succeed, right?
Moreover, working with a local web design team means you're not gonna get lost in the shuffle. You can have face-to-face meetings (which are super helpful) and get personalized service tailored to your specific needs. If you have any questions or changes, it's much easier to communicate when you're just a short drive away.
And lets not forget about the value for money. Parramatta Web Design often offers competitive pricing without compromising quality. You wont have to break the bank to get a stunning website that meets your business goals. It's all about getting the most bang for your buck!
So, if you're thinking about revamping your online presence, don't hesitate! Get a free quote today from Parramatta Web Design. You'll be thrilled with what they can do for you, and you certainly wont regret it!
Our Customized Web Design Services
Okay, so youre looking at Parramatta web design, eh? And youve stumbled across "Our Customized Web Design Services," thats us! We aint no cookie-cutter operation, not at all. Were about crafting websites that actually, you know, work for your business (in Parramatta, of course!).
Forget those template nightmares. Parramatta web design for automotive services We dont just slap your logo on some pre-made thing and call it a day. Nah. We dig deep, understand what makes your business tick, who your customers are, and what you want to achieve. Then, and only then, do we start designing something truly bespoke.
Think of it like this: you wouldnt wear someone elses ill-fitting suit, would ya? So why should your business wear a website that doesnt quite get it? It shouldnt! Thats why "customized" is key. It means we tailor everything – the look, the feel, the functionality – to suit you. And hey, we understand that budgets are a thing (especially these days!), so well work with you to find a solution that doesnt break the bank.
And the best part? Getting a free quote is simple! Just hit us up ( seriously, do it now!) and well have a chinwag about your needs. No obligations, no pressure, just a friendly chat. We wont be pushy or anything. So, what are ya waiting for! Lets get your online presence looking sharp!
Boosting Your Online Presence with SEO-Friendly Designs
Boosting Your Online Presence with SEO-Friendly Designs: Parramatta Web Design - Get a Free Quote Today!
So, youre lookin to get your Parramatta business noticed, huh? Well, listen up! It aint enough to just have a website. Its gotta be a good website. And by good, I mean one that Google actually, yknow, likes!
Thats where SEO-friendly design comes in. Were talkin about websites that arent just pretty (though they should be that too!), but are also built with search engines in mind. Think clear navigation, fast loading times (nobody likes waitin, right?), and content thats actually relevant to what people are searchin for. No one wants to see a site that looks like it was built in the early 2000s!
And honestly, its not as scary as it sounds. A good Parramatta web design company – like, say, ours – can handle all the technical stuff for ya. Well make sure your sites got the right keywords, the right meta descriptions, and all that jazz. Well even make sure it looks great on mobile devices! (Because lets face it, everyones on their phones these days!)
Dont neglect this aspect of digital marketing, its crucial!
So, whatre ya waitin for? Dont let your competitors steal all the online traffic. Get in touch with us today for a free quote! No obligation, no pressure. Just a chance to chat about how we can help you boost your online presence (and, yup, get more customers) with a killer, SEO-friendly website designed specifically for your Parramatta business! Wow!
Client Testimonials and Success Stories
When it comes to Parramatta web design, client testimonials and success stories really make a difference! Many businesses often hesitate to invest in a new website, thinking it might not improve their online presence. But let me tell you, that's just not the case.
Take, for example, a local café that was struggling to attract customers. They had an outdated website which didn't reflect their vibrant atmosphere. After reaching out to a web design service in Parramatta, they got a stunning new site that showcased their delicious menu and cozy ambience. The results? A noticeable increase in foot traffic and online orders! They couldn't believe how much a fresh design could change their fortunes.
Another success story is about a small retail store that thought they'd never compete with larger brands. Their old site wasn't user-friendly, and customers often left without buying. After a redesign, complete with an easy-to-navigate layout and engaging visuals, they saw their sales climb. Customers loved the new experience and even left positive feedback! It's fascinating how a well-designed website can turn things around.
So, if you're in Parramatta and thinking about sprucing up your online presence, don't hesitate to reach out for a free quote. You never know how much a new website could benefit your business. Just remember, it's not just about having a website; it's about having the right website that connects with your audience. You won't regret it!
Parramatta is the municipal seat of the local government area of the City of Parramatta and is often regarded as one of the primary centres of the Greater Sydney metropolitan region, along with the Sydney CBD, Penrith, Campbelltown, and Liverpool.[9] Parramatta also has a long history as a second administrative centre in the Sydney metropolitan region, playing host to a number of government departments,[10] as well as state and federal courts. It is often colloquially referred to as "Parra".
Parramatta, which was founded as a British settlement in 1788, the same year as Sydney, is the oldest inland European settlement in Australia and serves as the economic centre of Greater Western Sydney.[11] Since 2000, state government agencies such as the New South Wales Police Force and Sydney Water[12] have relocated to Parramatta from Central Sydney. The 151st meridian east runs directly through the suburb.
Radiocarbon dating suggests human activity occurred in Parramatta from around 30,000 years ago.[13] The Darug people who lived in the area before European settlement regarded the area as rich in food from the river and forests. They named the area Baramada or Burramatta ('Parramatta') which means Eel ("Burra") Place ("matta"), with the resident Indigenous people being called the Burramattagal. Similar Darug words include Cabramatta (Grub place) and Wianamatta (Mother place).[14] Other references[which?] are derived from the words of Captain Watkin Tench, a white British man with a poor understanding of the Darug language, and are incorrect.[citation needed] To this day many eels and other sea creatures are attracted to nutrients that are concentrated where the saltwater of Port Jackson meets the freshwater of the Parramatta River. The Parramatta Eelsrugby league club chose their symbol as a result of this phenomenon.
View of Parramatta in 1812Parramatta from May's Hill by Joseph Lycett (c. 1824)Parramatta in 1886
Parramatta was colonised by the British in 1788, the same year as Sydney. As such, Parramatta is the second oldest city in Australia, being only 10 months younger than Sydney. The British colonists, who had arrived in January 1788 on the First Fleet at Sydney Cove, had only enough food to support themselves for a short time and the soil around Sydney Cove proved too poor to grow the amount of food that 1,000 convicts, soldiers and administrators needed to survive. During 1788, Governor Arthur Phillip had reconnoitred several places before choosing Parramatta as the most likely place for a successful large farm.[15] Parramatta was the furthest navigable point inland on the Parramatta River (i.e. furthest from the thin, sandy coastal soil) and also the point at which the river became freshwater and therefore useful for farming.
On Sunday 2 November 1788, Governor Phillip took a detachment of marines along with a surveyor and, in boats, made his way upriver to a location that he called The Crescent, a defensible hill curved round a river bend, now in Parramatta Park. The Burramattagal were rapidly displaced with notable residents Maugoran, Boorong and Baludarri being forced from their lands.[16]
As a settlement developed, Governor Phillip gave it the name "Rose Hill" after British politician George Rose.[17] On 4 June 1791 Phillip changed the name of the township to Parramatta, approximating the term used by the local Aboriginal people.[18] A neighbouring suburb acquired the name "Rose Hill", which today is spelt "Rosehill".
In an attempt to deal with the food crisis, Phillip in 1789 granted a convict named James Ruse the land of Experiment Farm at Parramatta on the condition that he develop a viable agriculture. There, Ruse became the first European to successfully grow grain in Australia. The Parramatta area was also the site of the pioneering of the Australian wool industry by John Macarthur's Elizabeth Farm in the 1790s. Philip Gidley King's account of his visit to Parramatta on 9 April 1790 is one of the earliest descriptions of the area. Walking four miles with Governor Phillip to Prospect, he saw undulating grassland interspersed with magnificent trees and a great number of kangaroos and emus.[19]
The Battle of Parramatta, a major battle of the Australian frontier wars, occurred in March 1797 where Eora leader Pemulwuy led a group of Bidjigal warriors, estimated to be at least 100, in an attack on the town of Parramatta. The local garrison withdrew to their barracks and Pemulwuy held the town until he was eventually shot and wounded. A year later, a government farm at Toongabbie was attacked by Pemulwuy, who challenged the New South Wales Corps to a fight.[20][21]
Governor Arthur Phillip built a small house for himself on the hill of The Crescent. In 1799 this was replaced by a larger residence which, substantially improved by Governor Lachlan Macquarie from 1815 to 1818, has survived to the present day, making it the oldest surviving Government House anywhere in Australia. It was used as a retreat by Governors until the 1850s, with one Governor (Governor Brisbane) making it his principal home for a short period in the 1820s.
In 1803, another famous incident occurred in Parramatta, involving a convicted criminal named Joseph Samuel, originally from England. Samuel was convicted of murder and sentenced to death by hanging, but the rope broke. In the second attempt, the noose slipped off his neck. In the third attempt, the new rope broke. Governor King was summoned and pardoned Samuel, as the incident appeared to him to be divine intervention.[22]
In 1814, Macquarie opened a school for Aboriginal children at Parramatta as part of a policy of improving relations between Aboriginal and European communities. This school was later relocated to "Black Town".[23]
Parramatta was gazetted as a city on 19 November 1976, and later, a suburb on 10 June 1994.
The first significant skyscrapers began to emerge in Parramatta in the late 1990s and the suburb transformed into a major business and residential hub in the early 2000s. Since then, the suburb's growth has accelerated in the past decade.
On 20 December 2024, the first stage of the Parramatta Light Rail was completed.
Summer maximum temperatures are quite variable, often reaching above 35 °C (95 °F), on average 13.1 days in the summer season, and sometimes remaining in the low 20s, especially after a cold front or a sea breeze, such as the southerly buster. Northwesterlies can occasionally bring hot winds from the desert that can raise temperatures higher than 40 °C (104 °F) mostly from November to February, and sometimes above 44 °C (111 °F) in January severe heatwaves. The record highest temperature (since 1967) was 47.0 °C (116.6 °F) on 4 January 2020. Parramatta is warmer than Sydney CBD in the summer due to the urban heat island effect and its inland location. In extreme cases though, it can be 5–10 °C (9–18 °F) warmer than Sydney, especially when sea breezes do not penetrate inland on hot summer and spring days. For example, on 28 November 2009, the city reached 29.3 °C (84.7 °F),[24] while Parramatta reached 39.0 °C (102.2 °F),[25] almost 10 °C (18 °F) higher. In the summer, Parramatta, among other places in western Sydney, can often be the hottest place in the world because of the Blue Mountains trapping hot air in the region, in addition to the UHI effect.[26]
Rainfall is slightly higher during the first three months of the year because the anticlockwise-rotating subtropical high is to the south of the country, thereby allowing moist easterlies from the Tasman Sea to penetrate the city.[27][28] The second half of the year tends to be drier (late winter/spring) since the subtropical high is to the north of the city, thus permitting dry westerlies from the interior to dominate.[29] Drier winters are also owed to its position on the leeward side of the Great Dividing Range, which block westerly cold fronts (that are more common in late winter) and thus would become foehn winds, whereby allowing decent amount of sunny days and relatively low precipitation in that period.[30] Thunderstorms are common in the months from early spring to early autumn, occasionally quite severe thunderstorms can occur. Snow is virtually unknown, having been recorded only in 1836 and 1896[31] Parrammatta gets 106.6 days of clear skies annually.
Depending on the wind direction, summer weather may be humid or dry, though the humidity is mostly in the comfortable range, with the late summer/autumn period having a higher average humidity than late winter/early spring.
Climate data for Parramatta North (1991–2020 averages, 1967–present extremes)
Church Street is home to many shops and restaurants. The northern end of Church Street, close to Lennox Bridge, features al fresco dining with a diverse range of cuisines. Immediately south of the CBD Church Street is known across Sydney as 'Auto Alley' for the many car dealerships lining both sides of the street as far as the M4 Motorway.[33]
Parramatta Square (previously known as Civic Place) is a civic precinct located in the heart of the city, adjacent to Parramatta Town Hall. The Parramatta Square construction works included a redevelopment of the Parramatta Civic Centre, construction of a new culture and arts centre, and the construction of a new plaza. The designs of the first two projects, a 65-storey residential skyscraper and an office building were announced on 20 July 2012.[35] Concerns from CASA about infringements into controlled airspace from the height of the residential tower resulted in 8 Parramatta Square being turned into a 55-story commercial building, rather than the originally proposed 65-storey residential tower.[36] Parramatta Square became home to 3,000 National Australia Bank employees, relocated from the Sydney CBD.[37] Other notable commercial tenants who have established a presence at Parramatta Square include Westpac, Endeavour Energy, KPMG and Deloitte.[38]
Centenary Square, formerly known as Centenary Plaza, was created in 1975 when the then Parramatta City Council closed a section of the main street to traffic to create a pedestrian plaza. It features an 1888 Centennial Memorial Fountain and adjoins the 1883 Parramatta Town Hall and St John's Cathedral.[39]
A hospital known as The Colonial Hospital was established in Parramatta in 1818.[40] This then became Parramatta District Hospital. Jeffery House was built in the 1940s. With the construction of the nearby Westmead Hospital complex public hospital services in Parramatta were reduced but after refurbishment Jeffery House again provides clinical health services. Nearby, Brislington House has had a long history with health services. It is the oldest colonial building in Parramatta, dating to 1821.[41] It became a doctors residence before being incorporated into the Parramatta Hospital in 1949.
Parramatta is a major business and commercial centre, and home to Westfield Parramatta, the tenth largest shopping centre in Australia.[42] Parramatta is also the major transport hub for Western Sydney, servicing trains and buses, as well as having a ferry wharf and future light rail and metro services. Major upgrades have occurred around Parramatta railway station with the creation of a new transport interchange, and the ongoing development of the Parramatta Square local government precinct.[43]
Church Street takes its name from St John's Cathedral (Anglican), which was built in 1802 and is the oldest church in Parramatta. While the present building is not the first on the site, the towers were built during the time of Governor Macquarie, and were based on those of the church at Reculver, England, at the suggestion of his wife, Elizabeth.[44] The historic St John's Cemetery is located nearby on O'Connell Street.[45]
St Patrick's Cathedral (Roman Catholic) is one of the oldest Catholic churches in Australia. Construction commenced in 1836, but it wasn't officially complete until 1837. In 1854 a new church was commissioned, although the tower was not completed until 1880, with the spire following in 1883.[46] It was built on the site to meet the needs of a growing congregation. It was destroyed by fire in 1996, with only the stone walls remaining.
On 29 November 2003, the new St Patrick's Cathedral was dedicated.[47] The historic St Patrick's Cemetery is located in North Parramatta. The Uniting Church is represented by Leigh Memorial Church.[48]Parramatta Salvation Army is one of the oldest active Salvation Army Corps in Australia. Parramatta is also home to the Parramatta and Districts Synagogue, which services the Jewish community of western Sydney.[49]
The Greek Orthodox Parish and Community of St Ioannis (St John The Frontrunner) Greek Orthodox Church was established in Parramatta in May 1960 under the ecumenical jurisdiction of the Greek Orthodox Archdiocese of Australia to serve the predominantly emigrating Greek population of Greater Western Sydney. Originally, the liturgies were held in the hall of St John's Ambulance Brigade in Harris Park until the completion of the church in December 1966 located in Hassall Street Parramatta. The parish sold this property in 2014 and is now located at the corner of George and Purchase Streets.[50] The Parish Community of St Ioannis continues to serve over 5,000 Greek parishioners.[51]
A Buddhist temple is located in Cowper Street, Parramatta.[52] Parramatta's Mosque is in an apartment building on Marsden Street, Parramatta.[53] The district is served by BAPS Swaminarayan Hindu temple located on Eleanor St, Rosehill,[54] and a Murugan Hindu temple in Mays Hill, off Great Western Highway.[55]
Parramatta Park is a large park adjacent to Western Sydney Stadium that is a popular venue for walking, jogging and bike riding. It was formerly the Governor's Domain, being land set aside for the Governor to supply his farming needs, until it was gazetted as a public park in 1858.[56] As the Governor's Domain, the grounds were considerably larger than the current 85 hectare Parramatta Park, extending from Parramatta Road in the south as evident by a small gatehouse adjacent to Parramatta High School. For a time Parramatta Park housed a zoo[57] until 1951 when the animals were transferred to Taronga Zoo.
Parramatta is known as the 'River City' as the Parramatta River flows through the Parramatta CBD.[58] Its foreshore features a playground, seating, picnic tables and pathways that are increasingly popular with residents, visitors and CBD workers.[59]
Prince Alfred Square is a Victorian era park located within the CBD on the northern side of the Parramatta River. It is one of the oldest public parks in New South Wales with trees dating from c. 1869. Prior to being a public park, it was the site of Parramatta's second gaol from 1804 until 1841 and the first female factory in Australia between 1804 and 1821.
In contrast to the high level of car dependency throughout Sydney, a greater proportion of Parramatta's workers travelled to work on public transport (45.2%) than by car (36.2%) in 2016.[60]
Parramatta railway station is served by Sydney Trains' Cumberland Line, Leppington & Inner West Line and North Shore & Western Line services.[61]NSW TrainLink operates intercity services on the Blue Mountains Line as well as services to rural New South Wales. The station was originally opened in 1855, located in what is now Granville, and known as Parramatta Junction. The station was moved to its current location and opened on 4 July 1860, five years after the first railway line in Sydney was opened, running from Sydney to Parramatta Junction.[62] It was upgraded in the 2000s, with work beginning in late 2003 and the new interchange opening on 19 February 2006.[63]
The under construction Sydney Metro West will be a metro line run between the Sydney central business district and Westmead. Announced in 2016,[65] the line is set to open in 2032 with a station in Parramatta.[66]
Parramatta is also serviced by a major bus interchange located on the south eastern side of the railway station. The interchange is served by buses utilising the North-West T-way to Rouse Hill and the Liverpool–Parramatta T-way to Liverpool. Parramatta is also serviced by one high frequency Metrobus service:
M91 – Parramatta to Hurstville via Granville, Bankstown and Peakhurst
A free bus Route 900 is operated by Transit Systems in conjunction with the state government. Route 900 circles Parramatta CBD.[67] A free bus also links Western Sydney Stadium to Parramatta railway station during major sporting events.
The Parramatta ferry wharf is at the Charles Street Weir, which divides the tidal saltwater from the freshwater of the upper river, on the eastern boundary of the Central Business District. The wharf is the westernmost destination of Sydney Ferries' Parramatta River ferry services.[68]
Parramatta Road has always been an important thoroughfare for Sydney from its earliest days. From Parramatta the major western road for the state is the Great Western Highway. The M4 Western Motorway, running parallel to the Great Western Highway has taken much of the traffic away from these roads, with entrance and exit ramps close to Parramatta.
James Ruse Drive serves as a partial ring-road circling around the eastern part of Parramatta to join with the Cumberland Highway to the north west of the city.
The main north-south route through Parramatta is Church Street. To the north it becomes Windsor Road, and to the south it becomes Woodville Road.
The most common country of birth in Parramatta is India representing 30.9% of the population, outnumbering Australian born residents at 24.8%. The next most common are China 8.9%, Nepal 5.5%, Philippines 2.5% and Iran 1.3%. However, only 6.8% identify their ancestry as Australian; the other common self-identified ancestries were Indian 27.3%, Chinese 15.3%, English 8.5% and Nepali 5.5%. About one quarter (24.4%) of people spoke English at home; other languages spoken at home included Hindi 10.4%, Mandarin 8.8%, Nepali 5.3%, Tamil 5.0% and Telugu 4.3%.
Religion
This question is optional in the Census. Of the people who answered it, the most common response was Hinduism 33.6%; the next most common responses were "No Religion" 21.6%, Catholic 12.1%, Not stated 7.7% and Islam 7.5%.
Age distribution
Parramatta has an over-representation of young adults when compared to the country as a whole. Parramatta residents' median age was 32 years, compared to the national median of 38. Children aged under 15 years made up 16.3% of the population (national average is 18.2%) and people aged 65 years and over made up 6.6% of the population (national average is 17.2%).
Income
The average weekly household income was $2,092, compared to the national average of $1,746.
Housing
The majority of dwellings in Parramatta (85.6%) were flats, units or apartments; 7.7% were separate houses, and 5.7% were semi-detached (mostly townhouses). The average household size was 2.4 people. In 2021, 2.2% of households were public housing, compared to 6.3% in 2016.[70]
Parramatta is home to several primary and secondary schools. Arthur Phillip High School was established in 1960 in its own right, in buildings which had been used continuously as a school since 1875 is the oldest continuously operating public school in Parramatta. Parramatta High School was the first coeducational school in the Sydney metropolitan area established in 1913. Our Lady of Mercy College is one of the oldest Catholic schools in Australia. Macarthur Girls High School is successor to an earlier school 'Parramatta Commercial and Household Arts School'. Others schools include Parramatta Public School, Parramatta East Public School, Parramatta West Public School, and St Patrick's Primary Parramatta.
Several tertiary education facilities are also located within Parramatta. A University of New England study centre and two Western Sydney University campuses are situated in Parramatta. The Western Sydney University Parramatta Campus consists of two sites: Parramatta South (the primary site) which occupies the site of the historic Female Orphan School[72] and Parramatta North (the secondary site) which includes the adjacent Western Sydney University Village Parramatta (formerly UWS Village Parramatta) an on campus student village accommodation. Whereby, the flagship Parramatta City Campus Precinct consists of two buildings: the Engineering Innovation Hub located at 6 Hassall Street and the Peter Shergold Building located at 1 Parramatta Square (169 Macquarie Street).[73]Alphacrucis University College is a Christian liberal arts college with a campus in Parramatta located at 30 Cowper Street.[74] The University of Sydney has also announced that it intends to establish a new campus in Parramatta.[75]
The Parramatta Advertiser is the local newspaper serving Parramatta and surrounding suburbs.
On 16 March 2020, the Australian Broadcasting Corporation opened a new Western Sydney newsroom in Horwood Place at Parramatta incorporating space for 12 staff and news production equipment with the capacity to broadcast liveradio programs.[76] According to the ABC, the opening formed part of its strategic goal to improve its presence in outer metropolitan areas.[76] Additionally, the ABC announced on 16 June 2021 its intention to relocate approximately 300 employees to Parramatta, which is part of a five-year plan which aims to have 75% of its content makers based away from the network's Ultimo headquarters by 2025.[77][78]
As the centre of the City of Parramatta, as well as the centre and second largest business district of Sydney, Parramatta hosts many festivals and events.[79]Riverside Theatres is a performing arts centre located on the northern bank of Parramatta River. The city hosts the following events:
November – Loy Krathong, Christmas in Parramatta and Foundation Day
December – New Year's Eve
Parramatta Park contains Old Government House and thus Parramatta was once the capital of the colony of New South Wales until Governors returned to residing in Sydney in 1846.[83] Another feature is the natural amphitheatre located on one of the bends of the river, named by Governor Philip as "the Crescent", which is used to stage concerts. It is home to the Dairy Cottage, built from 1798 to 1805, originally a single-room cottage and is one of the earliest surviving cottages in Australia.
The remains of Governor Brisbane's private astronomical observatory, constructed in 1822, are visible. Astronomers who worked at the observatory, discovering thousands of new stars and deep sky objects, include James Dunlop and Carl Rümker. In 1822, the architect S. L. Harris designed the Bath House for Governor Brisbane and built it in 1823. Water was pumped to the building through lead pipes from the river. In 1886, it was converted into a pavilion.[84]
Parramatta is the home of several professional sports teams. These teams include the Parramatta Eels of the National Rugby League and Western Sydney Wanderers of the A-League. Both teams formerly played matches at Parramatta Stadium that has since been demolished, and replaced with the 30,000-seat Western Sydney Stadium.[86] Parramatta Stadium was also home to the now dissolved Sydney Wave of the former Australian Baseball League and Parramatta Power of the former National Soccer League. The newly built Bankwest Stadium opened its gates for the community on 14 April 2019 with free entry for all fans. Located on O’Connell Street, the stadium is in proximity of the Parramatta CBD. The opening sporting event was the 2019 Round 6 NRL clash between Western Sydney rivals the Parramatta Eels and Wests Tigers on Easter Monday 22 April. The Eels won the match by a score of 51–6. It is being predicted that the new stadium will boost Western Sydney economy by contributing millions of dollars to it.[87]
^Sharples, J.J., McRae, R.H.D., Weber, R.O., Mills, G.A. (2009) Foehn-like winds and fire danger anomalies in southeastern Australia. Proceedings of the 18th IMACS World Congress and MODSIM09. 13–17 July, Cairns
This article is about the global system of pages accessed via HTTP. For the worldwide computer network, see Internet. For the web browser, see WorldWideWeb.
The World Wide Web (also known as WWW or simply the Web[1]) is an information system that enables content sharing over the Internet through user-friendly ways meant to appeal to users beyond IT specialists and hobbyists.[2] It allows documents and other web resources to be accessed over the Internet according to specific rules of the Hypertext Transfer Protocol (HTTP).[3]
The Web was invented by English computer scientist Tim Berners-Lee while at CERN in 1989 and opened to the public in 1993. It was conceived as a "universal linked information system".[4][5][6] Documents and other media content are made available to the network through web servers and can be accessed by programs such as web browsers. Servers and resources on the World Wide Web are identified and located through character strings called uniform resource locators (URLs).
The original and still very common document type is a web page formatted in Hypertext Markup Language (HTML). This markup language supports plain text, images, embedded video and audio contents, and scripts (short programs) that implement complex user interaction. The HTML language also supports hyperlinks (embedded URLs) which provide immediate access to other web resources. Web navigation, or web surfing, is the common practice of following such hyperlinks across multiple websites. Web applications are web pages that function as application software. The information in the Web is transferred across the Internet using HTTP. Multiple web resources with a common theme and usually a common domain name make up a website. A single web server may provide multiple websites, while some websites, especially the most popular ones, may be provided by multiple servers. Website content is provided by a myriad of companies, organizations, government agencies, and individual users; and comprises an enormous amount of educational, entertainment, commercial, and government information.
The Web has become the world's dominant information systems platform.[7][8][9][10] It is the primary tool that billions of people worldwide use to interact with the Internet.[3]
The Web was invented by English computer scientist Tim Berners-Lee while working at CERN.[11][12] He was motivated by the problem of storing, updating, and finding documents and data files in that large and constantly changing organization, as well as distributing them to collaborators outside CERN. In his design, Berners-Lee dismissed the common tree structure approach, used for instance in the existing CERNDOC documentation system and in the Unix filesystem, as well as approaches that relied on tagging files with keywords, as in the VAX/NOTES system. Instead he adopted concepts he had put into practice with his private ENQUIRE system (1980) built at CERN. When he became aware of Ted Nelson's hypertext model (1965), in which documents can be linked in unconstrained ways through hyperlinks associated with "hot spots" embedded in the text, it helped to confirm the validity of his concept.[13][14]
The historic World Wide Web logo, designed by Robert Cailliau. Currently, there is no widely accepted logo in use for the WWW.
The model was later popularized by Apple's HyperCard system. Unlike Hypercard, Berners-Lee's new system from the outset was meant to support links between multiple databases on independent computers, and to allow simultaneous access by many users from any computer on the Internet. He also specified that the system should eventually handle other media besides text, such as graphics, speech, and video. Links could refer to mutable data files, or even fire up programs on their server computer. He also conceived "gateways" that would allow access through the new system to documents organized in other ways (such as traditional computer file systems or the Usenet). Finally, he insisted that the system should be decentralized, without any central control or coordination over the creation of links.[5][15][11][12]
Berners-Lee submitted a proposal to CERN in May 1989, without giving the system a name.[5] He got a working system implemented by the end of 1990, including a browser called WorldWideWeb (which became the name of the project and of the network) and an HTTP server running at CERN. As part of that development he defined the first version of the HTTP protocol, the basic URL syntax, and implicitly made HTML the primary document format.[16] The technology was released outside CERN to other research institutions starting in January 1991, and then to the whole Internet on 23 August 1991. The Web was a success at CERN, and began to spread to other scientific and academic institutions. Within the next two years, there were 50 websites created.[17][18]
Berners-Lee founded the World Wide Web Consortium (W3C) which created XML in 1996 and recommended replacing HTML with stricter XHTML.[27] In the meantime, developers began exploiting an IE feature called XMLHttpRequest to make Ajax applications and launched the Web 2.0 revolution. Mozilla, Opera, and Apple rejected XHTML and created the WHATWG which developed HTML5.[28] In 2009, the W3C conceded and abandoned XHTML.[29] In 2019, it ceded control of the HTML specification to the WHATWG.[30]
The World Wide Web has been central to the development of the Information Age and is the primary tool billions of people use to interact on the Internet.[31][32][33][10]
Tim Berners-Lee states that World Wide Web is officially spelled as three separate words, each capitalised, with no intervening hyphens.[34] Use of the www prefix has been declining, especially when web applications sought to brand their domain names and make them easily pronounceable. As the mobile web grew in popularity,[35] services like Gmail.com, Outlook.com, Myspace.com, Facebook.com and Twitter.com are most often mentioned without adding "www." (or, indeed, ".com") to the domain.[36]
In English, www is usually read as double-u double-u double-u.[37] Some users pronounce it dub-dub-dub, particularly in New Zealand.[38]Stephen Fry, in his "Podgrams" series of podcasts, pronounces it wuh wuh wuh.[39] The English writer Douglas Adams once quipped in The Independent on Sunday (1999): "The World Wide Web is the only thing I know of whose shortened form takes three times longer to say than what it's short for".[40]
The World Wide Web functions as an application layerprotocol that is run "on top of" (figuratively) the Internet, helping to make it more functional. The advent of the Mosaic web browser helped to make the web much more usable, to include the display of images and moving images (GIFs).
The terms Internet and World Wide Web are often used without much distinction. However, the two terms do not mean the same thing. The Internet is a global system of computer networks interconnected through telecommunications and optical networking. In contrast, the World Wide Web is a global collection of documents and other resources, linked by hyperlinks and URIs. Web resources are accessed using HTTP or HTTPS, which are application-level Internet protocols that use the Internet transport protocols.[3]
Viewing a web page on the World Wide Web normally begins either by typing the URL of the page into a web browser or by following a hyperlink to that page or resource. The web browser then initiates a series of background communication messages to fetch and display the requested page. In the 1990s, using a browser to view web pages—and to move from one web page to another through hyperlinks—came to be known as 'browsing,' 'web surfing' (after channel surfing), or 'navigating the Web'. Early studies of this new behaviour investigated user patterns in using web browsers. One study, for example, found five user patterns: exploratory surfing, window surfing, evolved surfing, bounded navigation and targeted navigation.[41]
The following example demonstrates the functioning of a web browser when accessing a page at the URL http://example.org/home.html. The browser resolves the server name of the URL (example.org) into an Internet Protocol address using the globally distributed Domain Name System (DNS). This lookup returns an IP address such as 203.0.113.4 or 2001:db8:2e::7334. The browser then requests the resource by sending an HTTP request across the Internet to the computer at that address. It requests service from a specific TCP port number that is well known for the HTTP service so that the receiving host can distinguish an HTTP request from other network protocols it may be servicing. HTTP normally uses port number 80 and for HTTPS it normally uses port number 443. The content of the HTTP request can be as simple as two lines of text:
GET/home.htmlHTTP/1.1Host:example.org
The computer receiving the HTTP request delivers it to web server software listening for requests on port 80. If the web server can fulfil the request it sends an HTTP response back to the browser indicating success:
followed by the content of the requested page. Hypertext Markup Language (HTML) for a basic web page might look like this:
<html><head><title>Example.org – The World Wide Web</title></head><body><p>The World Wide Web, abbreviated as WWW and commonly known ...</p></body></html>
The web browser parses the HTML and interprets the markup (<title>, <p> for paragraph, and such) that surrounds the words to format the text on the screen. Many web pages use HTML to reference the URLs of other resources such as images, other embedded media, scripts that affect page behaviour, and Cascading Style Sheets that affect page layout. The browser makes additional HTTP requests to the web server for these other Internet media types. As it receives their content from the web server, the browser progressively renders the page onto the screen as specified by its HTML and these additional resources.
Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.
HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as <img/> and <input/> directly introduce content into the page. Other tags such as <p> surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.
HTML can embed programs written in a scripting language such as JavaScript, which affects the behaviour and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), maintainer of both the HTML and the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.[update][43]
Most web pages contain hyperlinks to other related pages and perhaps to downloadable files, source documents, definitions and other web resources. In the underlying HTML, a hyperlink looks like this: <ahref="http://example.org/home.html">Example.org Homepage</a>.
Graphic representation of a minute fraction of the WWW, demonstrating hyperlinks
Such a collection of useful, related resources, interconnected via hypertext links is dubbed a web of information. Publication on the Internet created what Tim Berners-Lee first called the WorldWideWeb (in its original CamelCase, which was subsequently discarded) in November 1990.[44]
The hyperlink structure of the web is described by the webgraph: the nodes of the web graph correspond to the web pages (or URLs) the directed edges between them to the hyperlinks. Over time, many web resources pointed to by hyperlinks disappear, relocate, or are replaced with different content. This makes hyperlinks obsolete, a phenomenon referred to in some circles as link rot, and the hyperlinks affected by it are often called "dead" links. The ephemeral nature of the Web has prompted many efforts to archive websites. The Internet Archive, active since 1996, is the best known of such efforts.
Many hostnames used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts according to the services they provide. The hostname of a web server is often www, in the same way that it may be ftp for an FTP server, and news or nntp for a Usenetnews server. These hostnames appear as Domain Name System (DNS) or subdomain names, as in www.example.com. The use of www is not required by any technical or policy standard and many websites do not use it; the first web server was nxoc01.cern.ch.[45] According to Paolo Palazzi, who worked at CERN along with Tim Berners-Lee, the popular use of www as subdomain was accidental; the World Wide Web project page was intended to be published at www.cern.ch while info.cern.ch was intended to be the CERN home page; however the DNS records were never switched, and the practice of prepending www to an institution's website domain name was subsequently copied.[46][better source needed] Many established websites still use the prefix, or they employ other subdomain names such as www2, secure or en for special purposes. Many such web servers are set up so that both the main domain name (e.g., example.com) and the www subdomain (e.g., www.example.com) refer to the same site; others require one form or the other, or they may map to different web sites. The use of a subdomain name is useful for load balancing incoming web traffic by creating a CNAME record that points to a cluster of web servers. Since, currently[as of?], only a subdomain can be used in a CNAME, the same result cannot be achieved by using the bare domain root.[47][dubious – discuss]
When a user submits an incomplete domain name to a web browser in its address bar input field, some web browsers automatically try adding the prefix "www" to the beginning of it and possibly ".com", ".org" and ".net" at the end, depending on what might be missing. For example, entering "microsoft" may be transformed to http://www.microsoft.com/ and "openoffice" to http://www.openoffice.org. This feature started appearing in early versions of Firefox, when it still had the working title 'Firebird' in early 2003, from an earlier practice in browsers such as Lynx.[48][unreliable source?] It is reported that Microsoft was granted a US patent for the same idea in 2008, but only for mobile devices.[49]
The scheme specifiers http:// and https:// at the start of a web URI refer to Hypertext Transfer Protocol or HTTP Secure, respectively. They specify the communication protocol to use for the request and response. The HTTP protocol is fundamental to the operation of the World Wide Web, and the added encryption layer in HTTPS is essential when browsers send or retrieve confidential data, such as passwords or banking information. Web browsers usually automatically prepend http:// to user-entered URIs, if omitted.[citation needed]
A screenshot of the home page of Wikimedia Commons
A web page (also written as webpage) is a document that is suitable for the World Wide Web and web browsers. A web browser displays a web page on a monitor or mobile device.
The term web page usually refers to what is visible, but may also refer to the contents of the computer file itself, which is usually a text file containing hypertext written in HTML or a comparable markup language. Typical web pages provide hypertext for browsing to other web pages via hyperlinks, often referred to as links. Web browsers will frequently have to access multiple web resource elements, such as reading style sheets, scripts, and images, while presenting each web page.
On a network, a web browser can retrieve a web page from a remote web server. The web server may restrict access to a private network such as a corporate intranet. The web browser uses the Hypertext Transfer Protocol (HTTP) to make such requests to the web server.
A static web page (sometimes called a flat page/stationary page) is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application.
Consequently, a static web page displays the same information for all users, from all contexts, subject to modern capabilities of a web server to negotiatecontent-type or language of the document where such versions are available and the server is configured to do so.
Dynamic web page: example of server-side scripting (PHP and MySQL)
A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts. In server-side scripting, parameters determine how the assembly of every new web page proceeds, including the setting up of more client-side processing.
A client-side dynamic web page processes the web page using JavaScript running in the browser. JavaScript programs can interact with the document via Document Object Model, or DOM, to query page state and alter it. The same client-side techniques can then dynamically update or change the DOM in the same way.
A dynamic web page is then reloaded by the user or by a computer program to change some variable content. The updating information could come from the server, or from changes made to that page's DOM. This may or may not truncate the browsing history or create a saved version to go back to, but a dynamic web page update using Ajax technologies will neither create a page to go back to nor truncate the web browsing history forward of the displayed page. Using Ajax technologies the end user gets one dynamic page managed as a single page in the web browser while the actual web content rendered on that page can vary. The Ajax engine sits only on the browser requesting parts of its DOM, the DOM, for its client, from an application server.
Dynamic HTML, or DHTML, is the umbrella term for technologies and methods used to create web pages that are not static web pages, though it has fallen out of common use since the popularization of AJAX, a term which is now itself rarely used. Client-side-scripting, server-side scripting, or a combination of these make for the dynamic web experience in a browser.[citation needed]
JavaScript is a scripting language that was initially developed in 1995 by Brendan Eich, then of Netscape, for use within web pages.[50] The standardised version is ECMAScript.[50] To make web pages more interactive, some web applications also use JavaScript techniques such as Ajax (asynchronous JavaScript and XML). Client-side script is delivered with the page that can make additional HTTP requests to the server, either in response to user actions such as mouse movements or clicks, or based on elapsed time. The server's responses are used to modify the current page rather than creating a new page with each response, so the server needs only to provide limited, incremental information. Multiple Ajax requests can be handled at the same time, and users can interact with the page while data is retrieved. Web pages may also regularly poll the server to check whether new information is available.[51]
Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, are typically a part of an intranet.
Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.
A web browser (commonly referred to as a browser) is a softwareuser agent for accessing information on the World Wide Web. To connect to a website's server and display its pages, a user needs to have a web browser program. This is the program that the user runs to download, format, and display a web page on the user's computer.
In addition to allowing users to find, display, and move between web pages, a web browser will usually have features like keeping bookmarks, recording history, managing cookies (see below), and home pages and may have facilities for recording passwords for logging into websites.
A Web server is server software, or hardware dedicated to running said software, that can satisfy World Wide Web client requests. A web server can, in general, contain one or more websites. A web server processes incoming network requests over HTTP and several other related protocols.
Multiple web servers may be used for a high traffic website; here, Dell servers are installed together to be used for the Wikimedia Foundation.
A user agent, commonly a web browser or web crawler, initiates communication by making a request for a specific resource using HTTP and the server responds with the content of that resource or an error message if unable to do so. The resource is typically a real file on the server's secondary storage, but this is not necessarily the case and depends on how the webserver is implemented.
While the primary function is to serve content, full implementation of HTTP also includes ways of receiving content from clients. This feature is used for submitting web forms, including uploading of files.
Many generic web servers also support scripting using Active Server Pages (ASP), PHP (Hypertext Preprocessor), or other scripting languages. This means that the behaviour of the webserver can be scripted in separate files, while the actual server software remains unchanged. Usually, this function is used to generate HTML documents dynamically ("on-the-fly") as opposed to returning static documents. The former is primarily used for retrieving or modifying information from databases. The latter is typically much faster and more easily cached but cannot deliver dynamic content.
Web servers can also frequently be found embedded in devices such as printers, routers, webcams and serving only a local network. The web server may then be used as a part of a system for monitoring or administering the device in question. This usually means that no additional software has to be installed on the client computer since only a web browser is required (which now is included with most operating systems).
Optical networking is a sophisticated infrastructure that utilizes optical fiber to transmit data over long distances, connecting countries, cities, and even private residences. The technology uses optical microsystems like tunable lasers, filters, attenuators, switches, and wavelength-selective switches to manage and operate these networks.[55][56]
The large quantity of optical fiber installed throughout the world at the end of the twentieth century set the foundation of the Internet as it is used today. The information highway relies heavily on optical networking, a method of sending messages encoded in light to relay information in various telecommunication networks.[57]
Limited public access to the Internet led to pressure from consumers and corporations to privatize the network. In 1993, the US passed the National Information Infrastructure Act, which dictated that the National Science Foundation must hand over control of the optical capabilities to commercial operators.[62][63]
The privatization of the Internet and the release of the World Wide Web to the public in 1993 led to an increased demand for Internet capabilities. This spurred developers to seek solutions to reduce the time and cost of laying new fiber and increase the amount of information that can be sent on a single fiber, in order to meet the growing needs of the public.[64][65][66][67]
In 1994, Pirelli S.p.A.'s optical components division introduced a wavelength-division multiplexing (WDM) system to meet growing demand for increased data transmission. This four-channel WDM technology allowed more information to be sent simultaneously over a single optical fiber, effectively boosting network capacity.[68][69]
Pirelli wasn't the only company that developed a WDM system; another company, the Ciena Corporation (Ciena), created its own technology to transmit data more efficiently. David Huber, an optical networking engineer and entrepreneur Kevin Kimberlin founded Ciena in 1992.[70][71][72] Drawing on laser technology from Gordon Gould and William Culver of Optelecom, Inc., the company focused on utilizing optical amplifiers to transmit data via light.[73][74][75] Under chief executive officer Pat Nettles, Ciena developed a dual-stage optical amplifier for dense wavelength-division multiplexing (DWDM), patented in 1997 and deployed on the Sprint network in 1996.[76][77][78][79][80]
An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember arbitrary pieces of information that the user previously entered into form fields such as names, addresses, passwords, and credit card numbers.
Cookies perform essential functions in the modern web. Perhaps most importantly, authentication cookies are the most common method used by web servers to know whether the user is logged in or not, and which account they are logged in with. Without such a mechanism, the site would not know whether to send a page containing sensitive information or require the user to authenticate themselves by logging in. The security of an authentication cookie generally depends on the security of the issuing website and the user's web browser, and on whether the cookie data is encrypted. Security vulnerabilities may allow a cookie's data to be read by a hacker, used to gain access to user data, or used to gain access (with the user's credentials) to the website to which the cookie belongs (see cross-site scripting and cross-site request forgery for examples).[81]
Tracking cookies, and especially third-party tracking cookies, are commonly used as ways to compile long-term records of individuals' browsing histories – a potential privacy concern that prompted European[82] and U.S. lawmakers to take action in 2011.[83][84] European law requires that all websites targeting European Union member states gain "informed consent" from users before storing non-essential cookies on their device.
Google Project Zero researcher Jann Horn describes ways cookies can be read by intermediaries, like Wi-Fi hotspot providers. When in such circumstances, he recommends using the browser in private browsing mode (widely known as Incognito mode in Google Chrome).[85]
The results of a search for the term "lunar eclipse" in a web-based image search engine
A web search engine or Internet search engine is a software system that is designed to carry out web search (Internet search), which means to search the World Wide Web in a systematic way for particular information specified in a web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Internet content that is not capable of being searched by a web search engine is generally described as the deep web.
In 1990, Archie, the world's first search engine, was released. The technology was originally an index of File Transfer Protocol (FTP) sites, which was a method for moving files between a client and a server network.[86][87] This early search tool was superseded by more advanced engines like Yahoo! in 1995 and Google in 1998.[88][89]
The deep web,[90]invisible web,[91] or hidden web[92] are parts of the World Wide Web whose contents are not indexed by standard web search engines. The opposite term to the deep web is the surface web, which is accessible to anyone using the Internet.[93]Computer scientist Michael K. Bergman is credited with coining the term deep web in 2001 as a search indexing term.[94]
The content of the deep web is hidden behind HTTP forms,[95][96] and includes many very common uses such as web mail, online banking, and services that users must pay for, and which is protected by a paywall, such as video on demand, some online magazines and newspapers, among others.
The content of the deep web can be located and accessed by a direct URL or IP address and may require a password or other security access past the public website page.
A web cache is a server computer located either on the public Internet or within an enterprise that stores recently accessed web pages to improve response time for users when the same content is requested within a certain time after the original request. Most web browsers also implement a browser cache by writing recently obtained data to a local data storage device. HTTP requests by a browser may ask only for data that has changed since the last access. Web pages and resources may contain expiration information to control caching to secure sensitive data, such as in online banking, or to facilitate frequently updated sites, such as news media. Even sites with highly dynamic content may permit basic resources to be refreshed only occasionally. Web site designers find it worthwhile to collate resources such as CSS data and JavaScript into a few site-wide files so that they can be cached efficiently. Enterprise firewalls often cache Web resources requested by one user for the benefit of many users. Some search engines store cached content of frequently accessed websites.
For criminals, the Web has become a venue to spread malware and engage in a range of cybercrime, including (but not limited to) identity theft, fraud, espionage, and intelligence gathering.[97] Web-based vulnerabilities now outnumber traditional computer security concerns,[98][99] and as measured by Google, about one in ten web pages may contain malicious code.[100] Most web-based attacks take place on legitimate websites, and most, as measured by Sophos, are hosted in the United States, China and Russia.[101] The most common of all malware threats is SQL injection attacks against websites.[102] Through HTML and URIs, the Web was vulnerable to attacks like cross-site scripting (XSS) that came with the introduction of JavaScript[103] and were exacerbated to some degree by Web 2.0 and Ajax web design that favours the use of scripts.[104] In one 2007 estimate, 70% of all websites are open to XSS attacks on their users.[105]Phishing is another common threat to the Web. In February 2013, RSA (the security division of EMC) estimated the global losses from phishing at $1.5 billion in 2012.[106] Two of the well-known phishing methods are Covert Redirect and Open Redirect.
Proposed solutions vary. Large security companies like McAfee already design governance and compliance suites to meet post-9/11 regulations,[107] and some, like Finjan Holdings have recommended active real-time inspection of programming code and all content regardless of its source.[97] Some have argued that for enterprises to see Web security as a business opportunity rather than a cost centre,[108] while others call for "ubiquitous, always-on digital rights management" enforced in the infrastructure to replace the hundreds of companies that secure data and networks.[109]Jonathan Zittrain has said users sharing responsibility for computing safety is far preferable to locking down the Internet.[110]
Every time a client requests a web page, the server can identify the request's IP address. Web servers usually log IP addresses in a log file. Also, unless set not to do so, most web browsers record requested web pages in a viewable history feature, and usually cache much of the content locally. Unless the server-browser communication uses HTTPS encryption, web requests and responses travel in plain text across the Internet and can be viewed, recorded, and cached by intermediate systems. Another way to hide personally identifiable information is by using a virtual private network. A VPN encrypts traffic between the client and VPN server, and masks the original IP address, lowering the chance of user identification.
When a web page asks for, and the user supplies, personally identifiable information—such as their real name, address, e-mail address, etc. web-based entities can associate current web traffic with that individual. If the website uses HTTP cookies, username, and password authentication, or other tracking techniques, it can relate other web visits, before and after, to the identifiable information provided. In this way, a web-based organization can develop and build a profile of the individual people who use its site or sites. It may be able to build a record for an individual that includes information about their leisure activities, their shopping interests, their profession, and other aspects of their demographic profile. These profiles are of potential interest to marketers, advertisers, and others. Depending on the website's terms and conditions and the local laws that apply information from these profiles may be sold, shared, or passed to other organizations without the user being informed. For many ordinary people, this means little more than some unexpected emails in their inbox or some uncannily relevant advertising on a future web page. For others, it can mean that time spent indulging an unusual interest can result in a deluge of further targeted marketing that may be unwelcome. Law enforcement, counterterrorism, and espionage agencies can also identify, target, and track individuals based on their interests or proclivities on the Web.
Social networking sites usually try to get users to use their real names, interests, and locations, rather than pseudonyms, as their executives believe that this makes the social networking experience more engaging for users. On the other hand, uploaded photographs or unguarded statements can be identified to an individual, who may regret this exposure. Employers, schools, parents, and other relatives may be influenced by aspects of social networking profiles, such as text posts or digital photos, that the posting individual did not intend for these audiences. Online bullies may make use of personal information to harass or stalk users. Modern social networking websites allow fine-grained control of the privacy settings for each posting, but these can be complex and not easy to find or use, especially for beginners.[111] Photographs and videos posted onto websites have caused particular problems, as they can add a person's face to an online profile. With modern and potential facial recognition technology, it may then be possible to relate that face with other, previously anonymous, images, events, and scenarios that have been imaged elsewhere. Due to image caching, mirroring, and copying, it is difficult to remove an image from the World Wide Web.
Web standards include many interdependent standards and specifications, some of which govern aspects of the Internet, not just the World Wide Web. Even when not web-focused, such standards directly or indirectly affect the development and administration of websites and web services. Considerations include the interoperability, accessibility and usability of web pages and web sites.
Web standards, in the broader sense, consist of the following:
Web standards are not fixed sets of rules but are constantly evolving sets of finalized technical specifications of web technologies.[118] Web standards are developed by standards organizations—groups of interested and often competing parties chartered with the task of standardization—not technologies developed and declared to be a standard by a single individual or company. It is crucial to distinguish those specifications that are under development from the ones that already reached the final development status (in the case of W3C specifications, the highest maturity level).
There are methods for accessing the Web in alternative mediums and formats to facilitate use by individuals with disabilities. These disabilities may be visual, auditory, physical, speech-related, cognitive, neurological, or some combination. Accessibility features also help people with temporary disabilities, like a broken arm, or ageing users as their abilities change.[119] The Web is receiving information as well as providing information and interacting with society. The World Wide Web Consortium claims that it is essential that the Web be accessible, so it can provide equal access and equal opportunity to people with disabilities.[120] Tim Berners-Lee once noted, "The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect."[119] Many countries regulate web accessibility as a requirement for websites.[121] International co-operation in the W3C Web Accessibility Initiative led to simple guidelines that web content authors as well as software developers can use to make the Web accessible to persons who may or may not be using assistive technology.[119][122]
A global map of the Web Index for countries in 2014
The W3C Internationalisation Activity assures that web technology works in all languages, scripts, and cultures.[123] Beginning in 2004 or 2005, Unicode gained ground and eventually in December 2007 surpassed both ASCII and Western European as the Web's most frequently used character map.[124] Originally
RFC3986 allowed resources to be identified by URI in a subset of US-ASCII.
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^Tim Berners-Lee (1999). Weaving the Web. Internet Archive. HarperSanFrancisco. pp. 5–6. ISBN978-0-06-251586-5. Unbeknownst to me at that early stage in my thinking, several people had hit upon similar concepts, which were never implemented.
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^O'Reilly, Tim (30 September 2005). "What Is Web 2.0". O'Reilly Media. pp. 4–5. Archived from the original on 28 June 2012. Retrieved 4 June 2008. and AJAX web applications can introduce security vulnerabilities like "client-side security controls, increased attack surfaces, and new possibilities for Cross-Site Scripting (XSS)", in Ritchie, Paul (March 2007). "The security risks of AJAX/web 2.0 applications"(PDF). Infosecurity. Archived from the original(PDF) on 25 June 2008. Retrieved 6 June 2008. which cites Hayre, Jaswinder S. & Kelath, Jayasankar (22 June 2006). "Ajax Security Basics". SecurityFocus. Archived from the original on 15 May 2008. Retrieved 6 June 2008.
How long does it take to complete a responsive website design in Parramatta?
Typical turnaround for a fully responsive website design in Parramatta ranges from 4 to 8 weeks, depending on project scope and functionality requirements. During this period, our Parramatta web design specialists conduct discovery sessions, produce wireframes, develop the site in a staging environment, optimise for performance, and implement on-page SEO targeting “responsive web design Parramatta.” We also schedule client reviews at each milestone to ensure brand alignment. By following this structured process, we guarantee high-quality delivery that meets local SEO benchmarks and business objectives.
How do you ensure my Parramatta website ranks well on Google?
To boost your Parramatta website’s search visibility, we employ an SEO-first approach throughout the design process. This includes keyword research focused on “web design Parramatta” and related terms, optimised title tags, meta descriptions, header hierarchy, and image alt text. We also implement schema markup for local business information, create SEO-friendly site architecture, and ensure mobile-friendly design. Post-launch, our team can provide ongoing SEO services such as blog content creation, backlink building, and Google Business Profile optimisation to further improve rankings and drive qualified local traffic.